Ember

A.Ember is the first mobile app in the world that allows users to easily buy a diversified portfolio of cryptocurrencies, without holding user assets. Our mission is to democratize access to the cryptocurrency market by simplifying the process of purchasing a diversified portfolio of coins.

A.We are non-custodial, meaning you hold onto your own assets. We programmatically create the necessary wallets on your behalf but only you can access the wallets through your mobile device. Most non-custodial solutions require users to manage complex private keys which are cumbersome to remember and store safely. At Ember, we simplify/abstract those complex private keys into a secure user and password.

A.Non-custodial simply means we do not hold on, have the ability to move, or control your assets in any way, shape or form. Only you have access to it.

Since the inception of cryptocurrency, the industry has seen numerous hacks against exchanges. Billions have already been stolen or gone missing. Custodial exchanges, despite their best efforts will continue to be hacked. Holding onto your own assets mitigates this risk.

We've also seen time and time again centralized institutions (big banks, government) succumb to pressures of profit and politics at the expense of its users. We've already seen companies in the space mis-represent how funds are used, freeze accounts without cause, bake in exorbitant fees, and other unethical activities. When you custody your own assets, you are in full control of the asset without reliance and trust of any third party.

A.The crypto-currency market in its current state, is highly unregulated. When retail traders try to actively trade they are essentially going up against:

• Algorithmic traders (that are faster)
• Inside traders (that have information early)
• Large sophisticated investors (that manipulate the market)
• Other unethical traders (that pump and dump coins)

These players have an unfair advantage and over the long run will always win.

To mitigate this, most investors should buy a diversified portfolio that cover the market and hold. All Ember Fund portfolios cover roughly 70-85% (or more) of the entire cryptocurrency market. Your investment tracks the entire market instead of individual coins. Holding the coins over a longer period of time makes your portfolio resistant to short term manipulation by more well-equipped, sophisticated, and sometimes…unethical traders.

Market tracking portfolios have proven time and time again to beat active traders (and even professionally managed funds) in the equities market over 95% of the time. In an unregulated crypto market fraught with whales and scammers, the odds are even more stacked against retail traders.

A.Current hedge funds and ETFs are reserved for ultra wealthy, accredited investors. This means you need to have over $1,000,000 worth of assets, or make over $200,000 per year. Most of these funds have high management fees and hold onto your assets on your behalf. Our goal is to make diversified crypto investing inclusive and accessible to everyone.

A.The most powerful aspect of blockchain technology is to lessen our dependence on a centralized institution like a bank or an exchange to custody our assets. We've already seen well established custodial players in the space misrepresent information about user assets and periodically lock up accounts preventing users from accessing their own funds. With Ember, there is no dependence on us as a company in any way because your funds are secured and corroborated by the blockchain, not a third party. We ultimately want to put the power and control back into your hands.

A.Ember Fund is developed with a focus on security, usability and privacy. Our wallet technology provides state of the art security for users, making control of digital assets approachable by abstracting complex private keys to username, password, and PIN code (plus TouchID & FaceID).

Ember knows nothing about the encrypted data it interacts with. This data is only accessible to the user. All data is fully encrypted before it touches our servers and can only be decrypted by the user while using the app. Ember does not store any information from user wallets, cannot execute trades, and cannot interact with the blockchain on behalf of the user. It's not just end to end encryption; it is Zero Knowledge architecture. This means that in the unlikely scenario of Ember being hacked, there would be no sensitive user data for an attacker to steal.

A.Privacy is a native feature of Ember. We do not ask, store or collect any sensitive user data. Our servers do not and will never contain sensitive user data. This makes Ember servers of no use to an attacker in the unlikely scenario our databases were hacked or compromised. Everything is transcribed and corroborated on the blockchain, not Ember.

A.Because we are non-custodial, you own the actual coins on the respective blockchains, so there's no need to trust a third party, not even Ember Fund. We operate on a Zero Knowledge architecture, meaning we don't store any sensitive information but you will always have access to your own funds.

A.You can download the Ember app on another phone and log in with your username and password to get full access to your funds. No one will be able to send your funds from your wallet without proper credentials.

A.Ember leverages Airbitz/Edge technology to do:

• Automatic client-side data encryption using users' credentials
• Automatic backup to P2P server nodes
• Automatic synchronization between users' devices.
• Blockchain operations such as private key generation and blockchain queries. (Your phone interacts with multiple blockchains, not Ember)

A.We don't charge a fee or bake in any additional fees. We will be charging in the future for premium features.

A.Although we can't guarantee you the lowest possible price, we search multiple exchanges and show you estimates of the exchange rate upfront. We also display a complete transaction list that details mining fees and exchange rates.

Unlike most cryptocurrency apps, we do not add additional mining, exchange or any other fees. We simply search for the best rates we can find and use that to execute the trades.

A.Minimums are dictated only by the individual coin's mining fees and liquidity. Average minimums for our portfolios are around $100.

A.Currently, you can purchase Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Ripple, Dash and Monero but we are actively adding new coins.

A.This varies. Since we are non-custodial, we need to wait for the multiple confirmations after you send your bitcoin, which is dependent on the network. We're also searching multiple exchanges for the best rates so the entire process can take from 30 minutes up to around an hour to execute your portfolio.

A.Ember portfolios are purchased using Bitcoin. To buy some Bitcoin, first sign up for an exchange that has a US Dollar to Bitcoin conversion. Coinbase and Gemini are example exchanges that provide this service. Once you have purchased Bitcoin, you can deposit it to create a portfolio with Ember.

A.You can currently have one portfolio per account/email address. We are working on multi-portfolio support.