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February 17, 2022

Ember Nuggets - Super Bowl and Crypto

Hi Ember Crew,

We hope everyone had a great week! As always, don't forget to continue stackin' sats!

Nugget 1: Leading NFT Categories

According to analytics platform, NTFGO, the total market cap of NFT projects exceeded $15B, less than 1% of the total crypto market cap. The space continues to gain attention and likely has tremendous upside based on the size of the sector in the broader crypto space. Messari recently did a nice categorization of NFTs that we thought would be interesting to share with our readers.

  • Avatar - BAYC, Punks, Azuki, CloneX

  • Gaming - Loot, Big Time, Axie

  • Utility - NFTs used as membership, Aokiverse (these are typically semi-fungible)

  • Metaverse Assets - SAND / MANA land and other assets

  • Social - HeadDAO, LinksDAO, MetaHero Universe

  • Intellectual property - Adidas, Budverse Cans, Pepsi Mic Drop, TwitterMusic

  • Financial / DeFi - Uniswap liquidity positions, yield bearing NFTs, VISOR NFTS

The NFT space is a lot bigger than we expect, but Avatars make up most of the volume, MCAP and what we see from a project perspective shared on Twitter or trending on OpenSea. See breakdown below from Messari:

Nugget 2: Crypto Companies Advertise during the SuperBowl

Crypto companies like Coinbase, FTX, eToro and others spent big to air during the SuperBowl which had an average cost of $6.5M per a 30 second commercial. Coinbase literally spent $16M+ to show a QR code bounce around the screen. How many of you scanned the code?

Other notable advertisements included a subtle nod from Budweiser in their participation in Noun DAO NFT collection, Crypto.com poking fun at Matt Damon, and my personal favorite, Larry David in the FTX commercial.

Nugget 3: Crypto Companies Advertise during the SuperBowl

  • SEC hints that there won’t be a spot Bitcoin ETF anytime soon but potentially in the future, “after careful consideration”

  • Department of Justice announced that the FBI is launching a task force focused on cryptocurrencies

  • India’s crypto regulatory update provides little clarity for traders / exchanges in the country, especially when it comes to reporting

  • Colorado’s Governor announced that state will be accepting crypto for tax payments in the near future

  • Ukraine legalizes crypto, following Russia, the two countries are trying to compete for the crypto industry

Thank you for reading!

Harsharn Singh
Investment Associate | Ember Fund

What are Ember Nuggets?


Ember Nuggets are a weekly update with commentary from the investment team on what’s happening within the crypto market - news, developments, market trends, and more.



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