Metaverse continues to go mainstream

Metaverse has not seen the euphoria that it had during “NFT summer” but it continues to penetrate the broader market. The space saw transaction volume grow week over week and google search trends for “NFT” reached an all time high - which can be an early indicator for new inflows into the market.

Yuga Labs, the startup behind BAYC, continues to infiltrate pop culture with the Rolling Stones partnership which saw the two covers sell for 100 ETH and 47 ETH and recently seems to be doing a collaboration with Adidas. This week Yuga Labs will be launching a mobile game for BAYC and MAYC, it will be interesting to see how the brand continues to grow and expand in mainstream media.

Harsharn Singh
Investment Associate | Ember Fund

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