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November 15, 2022

The Importance of Non-Custodial Investing

Hi Ember Crew,

With all the news around FTX, we felt it would be helpful to run through what non-custodial wallets are and why they’re important.

“Non-custodial” simply means that you own and have full control of your assets. When you invest with a non-custodial app, you're interacting directly with the blockchain, and there is no bank or third-party intermediary.

Bitcoin was the first asset to introduce non-custodial ownership digitally, and it has grown to be a pillar & key value of the crypto space. Ember Fund is the first non-custodial portfolio management platform that allows investors to take advantage of this powerful new aspect of personal finance.

Non-custodial apps like Ember do not store private keys on invested funds as your private keys are essentially the "passwords" to move your assets. True non-custodial wallets cannot block your transactions and the funds within them cannot be compromised due to this architecture. You are free to move your assets to any wallet at any time by transacting directly on the blockchain.

We’re firm believers in non-custodial apps being the future of the industry and we're glad you're on this journey with us.

Cheers,

Your Ember Team

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